Our team conducted a 30 day research study, analyzing the social media updates of 30 Top Gym Franchises, tracking performance of hundreds of updates across 100+ unique locations.
The findings went beyond our expectations, shining a light on a few surprising marketing trends and behaviors of some of the biggest brands in fitness.
We wanted to know:
Summary of findings:
The Players: Franchises Included in This Study
** These gyms were excluded from analysis because their posts were corporate branded and shared across multiple locations, making it impossible to attribute the number of correct reactions to each post
UpdatesCentral Corporate Research Team: Keith Cork, Tyler Wills, Alexanderia Bilder, Michael McCarthy