Problem
Experienced Franchisee needs professional marketing support to help drive local brand awareness, increase audience size and engagement levels, and manage his social networks. Facebook and Instagram ads are known to be effective, but generating high-quality leads that convert to new members is a challenge.
Solution
1st Family Dental partnered with UpdatesCentral to engage their target audience on Facebook & Instagram focused on new member acquisition for Pre-Opening rates, Weight Loss Challenges, and other low-barrier offers.
Between advertising campaigns, UpdatesCentral posts daily updates, leveraging location-specific content that includes authentic images, website URLs, phone numbers and low-barrier offers to assist with lead generation and referrals.
Between advertising campaigns, UpdatesCentral posts daily updates, leveraging location-specific content that includes authentic images, website URLs, phone numbers and low-barrier offers to assist with lead generation and referrals.
6 Month Results
Within the first 6 months, UpdatesCentral engaged 1,234,200+ local residents and generated 100+ leads; all delivered to the 1st Family Dental staff in real-time. Of the more than 100 leads, 12+ became 1FD clients. UpdatesCentral continues to drive leads for 1FD Weight Loss Challenges, Email List Builders, and Class Pass promotions.
3+
|
1,234,200+
|
7,800+
|
100+
|
12+
|