"UpdatesCentral has helped reduce our cost per lead and acquire new members. It's great to have an easy button for professional marketing and lead generation."
- Brian Toms
Owner, F45 Training Magnolia

Challenge

Brian needed an experienced and dedicated marketing team to support his lead generation. Other services charged costly agency fees, resulting in expensive outcomes and a high cost-per-lead. Conversion to membership was almost non-existent as well, so Brian felt his use of limited marketing dollars on these services was ineffective.

Solution

In November 2017, Brian hired UpdatesCentral.
We started out by testing different campaigns. Once we understood more about specific lead cost and quality for Brian’s business, we were able to scale the budget and duration to maximize his reach and conversion. Each campaign Brian ran with us included full creative services, a custom-branded lead page, performance monitoring, and ongoing optimization and Brian was an integral part of the process every step of the way. Our creative team worked with him to develop expertise about F45 Training Magnolia’s appeal and value, notes that he could take with him through additional campaigns with or without UpdatesCentral.

Results

Within 30 days, UpdatesCentral helped F45 Training Magnolia generate 250+ qualified leads for their 1 Week FREE offer, helping convert more than 15% of those leads into 35+ full-time members in just 30 days. Email campaigns provided by UpdatesCentral also converted a good number of their old leads into paying customers to participate in their National Challenge and other offers. We were able to turn contact information Brian once thought useless into dollars and cents for his business. Now, F45 Training Magnolia is a GROWING fitness community and the marketing dollars are well spent!

20,000+
Locals Reached

25+
Ad Shares

250+
Leads Generated

35+
New Members

10X
Return on Investment

Ready for your boost?

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