|
|
Challenge
Pete was opening a new Orangetheory Fitness and found he had his hands full with the seemingly endless amount of work before him. In order to focus on what he needed to get done, he knew he needed help driving lead generation and creating awareness in the community. He knew that Facebook and Instagram were great ways to do that and that Facebook ads could generate leads, but he didn't have the time or experience to manage daily updates on social media.
Solution
Pete reached out to UpdatesCentral, looking for professional marketing support.
We worked with Pete to determine the "flavor" of his business and we helped Orangetheory Fitness Alamo define and engage their target audience on their preferred social media platforms.
Once those followers were engaged, advertising their Pre-Opening Rates, 1st Class FREE Offer, and Weight Loss Challenges through our ad services lead to better-than-expected New Member Acquisition for the brand new business. Our ad support and content creation professionals coached Pete and his trainers on content they could gather on-location to drive member engagement and we paired this authentic content with our extensive and curated content library to produce unique updates that delivered daily across all their social media channels. Within this content we were able to successfully promote low-barrier offers, new member promotions, special class offerings, "bring a friend" referrals, and much more!
We worked with Pete to determine the "flavor" of his business and we helped Orangetheory Fitness Alamo define and engage their target audience on their preferred social media platforms.
Once those followers were engaged, advertising their Pre-Opening Rates, 1st Class FREE Offer, and Weight Loss Challenges through our ad services lead to better-than-expected New Member Acquisition for the brand new business. Our ad support and content creation professionals coached Pete and his trainers on content they could gather on-location to drive member engagement and we paired this authentic content with our extensive and curated content library to produce unique updates that delivered daily across all their social media channels. Within this content we were able to successfully promote low-barrier offers, new member promotions, special class offerings, "bring a friend" referrals, and much more!
Results
Within the first 3 weeks, UpdatesCentral engaged more than 25,000 local residents and generated over 100 quality leads - all delivered to the OTF Alamo staff in real-time. Of the more than 100 leads, they were able to convert more than a dozen into paying members, a large percentage of which will be retained for years. UpdatesCentral continues to drive leads for OTF Alamo's Weight Loss Challenges, Email List Builders, and Class Pass promotions to this day!
3+
|
25,000+
|
40+
|
100+
|
12+
|
Ready for your boost?
Let's discuss your goals and the ways UpdatesCentral can support your business.
|
Let's talk
|