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Unite Fitness
​Case Study


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"Our 30-Day Ad Campaign drove in new members much faster than we expected or had ever achieved on our own. We wouldn't have come up with the campaign on our own, so thank you UpdatesCentral!"
- Gavin McKay, Founder & President 

Challenge

The membership at Unite Fitness had become stagnant and Gavin wasn't getting the expected return on investment from his intro trials alone.

Solution

UpdatesCentral ran an ad for Unite Fitness's 30 Days for $150 offer and identified a top performer within the first few weeks. After identifying the top performers, one targeted towards men and one targeted towards women in the appropriate region, UpdatesCentral suggested scaling the campaign up.

Immediate Results

UpdatesCentral generated 140+ high quality leads, at a total cost of $18 per lead. With each signup paying $150, the ad more than paid for itself, but that wasn't all! 46% of these leads converted into a paying package with Unite Fitness. 25+ signed up for monthly packages and 4 of the signups opted for an add-on package as well.  All-in-all this highly successful ad campaign converted locals that had NEVER used the gym into paying 30-day members... at just $28 per person.

30,000+
Locals Reached

140+
Leads Generated

25+
Paid in Full

$28
Cost Per Lead

30X
Return on Investment


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Social Marketing

Unlimited Updates

Account Management

Strategic Planning

Program Development

Professional Services

Email Campaigns

Advertising Campaigns

System Setup

Custom Landing Pages

Staff Training

Talent Recruitment

Additional Benefits

Industry Expertise

System integration

Process Documentation

 

Content Only
$199

Or $149 annually, you’ll get unlimited social media updates and customer
service

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Contract required

Social Marketing

Unlimited Updates

Account Management

Professional Services

Other Benefits

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Content + Ads
$299

Or $225 annually, you’ll get on demand email and advertising campaigns; updates included

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Contract required

Social Marketing

Unlimited Updates

Account Management

Strategic Planning

Professional Services

on demand

Email Campaigns

on demand

Advertising Campaigns

Other Benefits

Industry Expertise

System Integration

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Growth
$599

Or $450 annually, you’ll get unlimited email and advertising campaigns; updates included

Get Started

 

Contract required

Social Marketing

Unlimited Updates

Account Management

Strategic Planning

Program Development

Professional Services

Email Campaigns

Advertising Campaigns

System Setup

on demand

Custom Landing Pages

Other Benefits

Industry Expertise

System integration

Process Documentation

Get Started

Enterprise
custom

Unlimited locations, project management, advertising and
sales engine
development

Get Started

 

Contract required

Social Marketing

Unlimited Updates

Account Management

Strategic Planning

Program Development

Professional Services

Email Campaigns

Advertising Campaigns

System Setup

Custom Landing Page

Staff Training

Talent Recruitment

Other Benefits

Industry Expertise

System integration

Process Documentation

Get Started

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